{"id":1884,"date":"2026-03-24T22:14:15","date_gmt":"2026-03-24T22:14:15","guid":{"rendered":"https:\/\/marketingrecepten.nl\/?page_id=1884"},"modified":"2026-03-24T23:56:11","modified_gmt":"2026-03-24T23:56:11","slug":"for-teachers-of-education","status":"publish","type":"page","link":"https:\/\/marketingrecepten.nl\/en\/voor-docenten-onderwijs\/","title":{"rendered":"For teachers & education"},"content":{"rendered":"
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Make your marketing students true makers.<\/span>\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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No dry theory or hefty reports, but bite-sized recipes that bridge the gap between the classroom and practice.<\/strong><\/p>

Recognisable?<\/strong><\/p>

You're standing in front of the class, explaining the theory behind SEO, funnels, and customer journeys. The theory is correct, the books have been read, but as soon as students have to put it into practice for a project or internship, they get stuck.<\/p>

They get lost in the models. They write 50-page strategic reports that disappear into a drawer, instead of actually to make something<\/em>.<\/p>

That's exactly why I Marketing recipes<\/em> wrote.<\/strong><\/p>

After 20 years in the field \u2013 working with big brands and driven SMEs alike \u2013 I know this: the real world doesn't need students who can recite theory. The real world needs creative strategists who can turn theory into action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a quote for multiple quantities<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Book\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The perfect addition to your curriculum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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101 Marketing Recipes<\/em> <\/strong>It doesn't replace the basic books, it brings them to life. It is the ultimate practical book for MBO, HBO and university students who want to see results.<\/p>

Why students (and teachers) are enamoured with this approach:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tFrom theory to practice. \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tNo abstract visions, but concrete step-by-step plans. I translate complex theories into 'recipes'. What ingredients do you need? What steps should you follow? Result: students stop doubting and start creating.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t2. The language of today.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tYoung people are visually oriented and have short attention spans. This book is no-nonsense, fast-paced, and to the point. No academic jargon, but the language spoken on the marketing floor.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t3. Directly applicable to projects and internships.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThe formats and recipes from the book can be used by students one-to-one during their internship or graduation assignment. They deliver work that an internship company can get started with today.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cooperate?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Bring the \u2018Chief Marketing Officer\u2019 into education.<\/p>

Whether you're looking for new teaching materials or a hefty dose of outside inspiration, there are various ways we can bring theory to life:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The book as teaching material<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Would you like 101 Marketing Recipes<\/strong> include it in the compulsory or recommended reading list? Or do you want to use the book for a specific minor or project group? Special education rates apply for bulk purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Guest Lectures & Masterclasses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Bring practice literally into the classroom. In my guest lectures, I take students into the real world of marketing. No hot air, but honest stories, current cases, and interactive sessions where we immediately get to work with a marketing recipe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sparring over the curriculum?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Are you in the process of renovating the marketing degree and looking for a critical perspective from the professional field? As a creative strategist, I'd be happy to help think about how we can make the degree even better aligned with market demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Train-the-trainer sessions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Enthusiastic about the 101 Marketing Recipes, but looking for guidance on how to teach them effectively? I train teaching teams in the use of this practical method. We'll cover how to seamlessly link theory to the recipes, so you can optimally guide your students from abstract thinking to concrete action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gaby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Gaby Tenda<\/h2>\t\t\t\t<\/div>\n\t\t
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Ready to get serious (but fun!) about your marketing?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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I am not a guru shouting from the sidelines. With 20 years of experience in marketing and sales - with major brands as well as SMEs - I know what works in practice. I am your creative strategist who makes marketing fun and understandable again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSchedule an introduction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Maak van jouw marketingstudenten \u00e9chte makers. Geen droge theorie of vuistdikke rapporten, maar hapklare recepten die de brug slaan tussen het klaslokaal en de praktijk. Herkenbaar? Je staat voor de klas en legt de theorie achter SEO, funnels en klantreizen uit. De theorie klopt, de boeken zijn gelezen, maar zodra studenten het in de praktijk […]<\/p>\n","protected":false},"author":1,"featured_media":1497,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1884","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/pages\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":37,"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"predecessor-version":[{"id":1960,"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/pages\/1884\/revisions\/1960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/media\/1497"}],"wp:attachment":[{"href":"https:\/\/marketingrecepten.nl\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}