{"id":1884,"date":"2026-03-24T22:14:15","date_gmt":"2026-03-24T22:14:15","guid":{"rendered":"https:\/\/marketingrecepten.nl\/?page_id=1884"},"modified":"2026-03-24T23:56:11","modified_gmt":"2026-03-24T23:56:11","slug":"pour-les-enseignants-de-leducation","status":"publish","type":"page","link":"https:\/\/marketingrecepten.nl\/fr\/voor-docenten-onderwijs\/","title":{"rendered":"Pour les enseignants &amp; l'\u00e9ducation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1884\" class=\"elementor elementor-1884\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b0eebc e-flex e-con-boxed e-con e-parent\" data-id=\"33b0eebc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bea589a e-con-full e-flex e-con e-child\" data-id=\"4bea589a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491645c3 elementor-widget elementor-widget-heading\" data-id=\"491645c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fais de tes \u00e9tudiants en marketing de vrais  <span style=\"color: #E6282E\">fabricants.<\/span>\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a224be4 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1a224be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pas de th\u00e9orie aride ou de rapports \u00e9pais comme un dictionnaire, mais des recettes concises qui font le pont entre la salle de classe et la pratique.<\/strong><\/p><p><strong>Reconnaissable ?<\/strong><\/p><p>Vous \u00eates devant la classe et expliquez la th\u00e9orie derri\u00e8re le SEO, les tunnels de vente et les parcours clients. La th\u00e9orie est correcte, les livres ont \u00e9t\u00e9 lus, mais d\u00e8s que les \u00e9tudiants doivent la mettre en pratique pour un projet ou un stage, ils sont bloqu\u00e9s.<\/p><p>Ils se perdent dans les mod\u00e8les. Ils r\u00e9digent des rapports strat\u00e9giques de 50 pages qui finissent dans un tiroir, au lieu de r\u00e9ellement <em>Quelque chose \u00e0 faire<\/em>.<\/p><p><strong>C'est exactement pour \u00e7a que je <em>Recettes marketing<\/em> \u00e9crit.<\/strong><\/p><p>Apr\u00e8s 20 ans dans le m\u00e9tier \u2013 des grandes marques aux PME motiv\u00e9es \u2013 je sais que la pratique n'a pas besoin d'\u00e9tudiants qui peuvent r\u00e9citer la th\u00e9orie. La pratique a besoin de strat\u00e8ges cr\u00e9atifs capables de transformer la th\u00e9orie en action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11de71dd e-con-full e-flex e-con e-child\" data-id=\"11de71dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472ca21a elementor-button-info elementor-widget elementor-widget-button\" data-id=\"472ca21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/g365.vrijeboeken.com\/book\/9789083654577-101-marketingrecepten.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Achetez le livre chez l'\u00e9diteur<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1673f8b elementor-button-info elementor-widget elementor-widget-button\" data-id=\"1673f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketingrecepten.nl\/fr\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander un devis pour plusieurs quantit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680b70ff elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"680b70ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"797\" height=\"1024\" src=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-797x1024.png\" class=\"attachment-large size-large wp-image-1867\" alt=\"Livre 101 recettes marketing\" srcset=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-797x1024.png 797w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-234x300.png 234w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-768x987.png 768w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-9x12.png 9w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464.png 970w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395de6e e-con-full e-flex e-con e-parent\" data-id=\"395de6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-759f575 e-flex e-con-boxed e-con e-child\" data-id=\"759f575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-833462f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"833462f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le compl\u00e9ment parfait \u00e0 votre curriculum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d251cfb elementor-widget elementor-widget-text-editor\" data-id=\"d251cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>101 Recettes Marketing<\/em> <\/strong>Il ne remplace pas les livres de base, il leur donne vie. C'est le livre pratique ultime pour les \u00e9tudiants des \u00e9coles professionnelles, des universit\u00e9s et des universit\u00e9s qui veulent voir des r\u00e9sultats.<\/p><p>Pourquoi les \u00e9tudiants (et les enseignants) pl\u00e9biscitent cette approche :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b7b78f e-grid e-con-full e-con e-child\" data-id=\"7b7b78f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-516c8d7 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"516c8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDe la th\u00e9orie \u00e0 la pratique. \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPas de vues abstraites, mais des plans d'action concrets. Je traduis des th\u00e9ories complexes en ' recettes '. Quels ingr\u00e9dients vous faut-il ? Quelles \u00e9tapes faut-il suivre ? R\u00e9sultat : les \u00e9tudiants arr\u00eatent d'h\u00e9siter et commencent \u00e0 cr\u00e9er.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163f908 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"163f908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laugh-wink\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm20.1 198.1c4-25.2 34.2-42.1 59.9-42.1s55.9 16.9 59.9 42.1c1.7 11.1-11.4 18.3-19.8 10.8l-9.5-8.5c-14.8-13.2-46.2-13.2-61 0L288 217c-8.4 7.4-21.6.3-19.9-10.9zM168 160c17.7 0 32 14.3 32 32s-14.3 32-32 32-32-14.3-32-32 14.3-32 32-32zm230.9 146C390 377 329.4 432 256 432h-16c-73.4 0-134-55-142.9-126-1.2-9.5 6.3-18 15.9-18h270c9.6 0 17.1 8.4 15.9 18z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t2. La langue d'aujourd'hui.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLes jeunes sont visuels et ont une courte dur\u00e9e d'attention. Ce livre est direct, \u00e9crit de mani\u00e8re fluide et va droit au but. Pas de jargon acad\u00e9mique, mais le langage parl\u00e9 sur le terrain du marketing.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f0413 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"25f0413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t3. Direct utilisable pour les projets et les stages.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00c0 partir des formats du livre, les \u00e9tudiants peuvent directement utiliser les recettes pendant leur stage ou leur th\u00e8se. Ils livrent un travail avec lequel une entreprise de stage peut imm\u00e9diatement travailler.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5d746f e-flex e-con-boxed e-con e-parent\" data-id=\"a5d746f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4f74a3 e-con-full e-flex e-con e-child\" data-id=\"e4f74a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9074036 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9074036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Travailler ensemble ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e7306 elementor-widget elementor-widget-text-editor\" data-id=\"59e7306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Faire entrer le \u2018 Chef Marketing \u2019 dans l'\u00e9ducation.<\/p><p>Que vous recherchiez de nouveaux supports p\u00e9dagogiques ou une bonne dose d'inspiration ext\u00e9rieure, il existe plusieurs fa\u00e7ons de donner vie \u00e0 la th\u00e9orie :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba8be2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fba8be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/marketingrecepten.nl\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4f50b e-con-full e-flex e-con e-child\" data-id=\"3f4f50b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f52b01 e-con-full e-flex e-con e-child\" data-id=\"2f52b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9803e elementor-widget elementor-widget-heading\" data-id=\"ba9803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le livre comme mat\u00e9riel p\u00e9dagogique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be9b0 elementor-widget elementor-widget-text-editor\" data-id=\"20be9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Veux-tu <strong>101 Recettes Marketing<\/strong> inclure dans la liste de lecture obligatoire ou recommand\u00e9e ? Ou souhaitez-vous utiliser le livre pour un module ou un groupe de projet sp\u00e9cifique ? Des tarifs d'enseignement sp\u00e9ciaux s'appliquent pour des commandes de plusieurs exemplaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa9c9e e-con-full e-flex e-con e-child\" data-id=\"6fa9c9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fa391 elementor-widget elementor-widget-heading\" data-id=\"e3fa391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Conf\u00e9rences invit\u00e9es et Masterclasses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e7442 elementor-widget elementor-widget-text-editor\" data-id=\"79e7442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Apportez la pratique litt\u00e9ralement en salle de classe. Dans mes conf\u00e9rences invit\u00e9es, j'emm\u00e8ne les \u00e9tudiants dans le monde r\u00e9el du marketing. Pas de blabla, mais des histoires honn\u00eates, des \u00e9tudes de cas actuelles et des sessions interactives o\u00f9 nous nous mettons directement au travail avec une recette marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1043ff0 e-con-full e-flex e-con e-child\" data-id=\"1043ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94c6795 elementor-widget elementor-widget-heading\" data-id=\"94c6795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Discutons du programme ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a3079 elementor-widget elementor-widget-text-editor\" data-id=\"f8a3079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Je suis en train de refondre le programme de marketing et tu cherches un regard critique du terrain ? En tant que strat\u00e8ge cr\u00e9atif, j'aime r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de mieux aligner le programme sur la demande du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2625b58 e-con-full e-flex e-con e-child\" data-id=\"2625b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88781c6 elementor-widget elementor-widget-heading\" data-id=\"88781c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sessions de formateurs-formateurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd15690 elementor-widget elementor-widget-text-editor\" data-id=\"cd15690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enthousiaste des 101 Recettes Marketing, mais vous cherchez des outils pour bien les transmettre ? Je forme des \u00e9quipes d'enseignants \u00e0 l'utilisation de cette m\u00e9thode pratique. Nous aborderons comment lier la th\u00e9orie aux recettes de mani\u00e8re fluide, afin que vous puissiez guider au mieux vos \u00e9tudiants, de la pens\u00e9e abstraite \u00e0 l'action concr\u00e8te.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db908c e-flex e-con-boxed e-con e-parent\" data-id=\"6db908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47dc289 e-con-full e-flex e-con e-child\" data-id=\"47dc289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96bebdb e-con-full e-flex e-con e-child\" data-id=\"96bebdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d9e784d e-con-full e-flex e-con e-child\" data-id=\"d9e784d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99c2c elementor-widget elementor-widget-spacer\" data-id=\"ab99c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e036c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"36e036c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-scaled.jpg\" class=\"attachment-full size-full wp-image-1450\" alt=\"Gaby Tenda\" srcset=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-scaled.jpg 2560w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-300x169.jpg 300w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-1024x576.jpg 1024w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-768x432.jpg 768w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-1536x864.jpg 1536w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-2048x1152.jpg 2048w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacf6f4 e-con-full e-flex e-con e-child\" data-id=\"cacf6f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c427b elementor-widget elementor-widget-heading\" data-id=\"44c427b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sur Gaby Tenda<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f1e216 e-con-full e-flex e-con e-child\" data-id=\"0f1e216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b58fc22 e-con-full e-flex e-con e-child\" data-id=\"b58fc22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2efc420 e-con-full e-flex e-con e-child\" data-id=\"2efc420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c8b2f elementor-widget elementor-widget-heading\" data-id=\"06c8b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 aborder votre marketing s\u00e9rieusement (mais avec plaisir !) ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba6a08 elementor-widget elementor-widget-text-editor\" data-id=\"9ba6a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Je ne suis pas un gourou qui crie depuis les gradins. Avec 20 ans d'exp\u00e9rience en marketing et ventes \u2013 chez de grandes marques et aupr\u00e8s des PME \u2013 je sais ce qui fonctionne concr\u00e8tement. Je suis votre strat\u00e8ge cr\u00e9atif qui rend le marketing \u00e0 nouveau amusant et compr\u00e9hensible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6178a7c elementor-widget elementor-widget-button\" data-id=\"6178a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/meetings-eu1.hubspot.com\/meetings\/g365-marketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Organiser une rencontre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Maak van jouw marketingstudenten \u00e9chte makers. Geen droge theorie of vuistdikke rapporten, maar hapklare recepten die de brug slaan tussen het klaslokaal en de praktijk. Herkenbaar? Je staat voor de klas en legt de theorie achter SEO, funnels en klantreizen uit. De theorie klopt, de boeken zijn gelezen, maar zodra studenten het in de praktijk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1497,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1884","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":37,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"predecessor-version":[{"id":1960,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884\/revisions\/1960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/media\/1497"}],"wp:attachment":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}