{"id":1884,"date":"2026-03-24T22:14:15","date_gmt":"2026-03-24T22:14:15","guid":{"rendered":"https:\/\/marketingrecepten.nl\/?page_id=1884"},"modified":"2026-03-24T23:56:11","modified_gmt":"2026-03-24T23:56:11","slug":"voor-docenten-onderwijs","status":"publish","type":"page","link":"https:\/\/marketingrecepten.nl\/fr\/voor-docenten-onderwijs\/","title":{"rendered":"Voor docenten &amp; onderwijs"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1884\" class=\"elementor elementor-1884\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b0eebc e-flex e-con-boxed e-con e-parent\" data-id=\"33b0eebc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bea589a e-con-full e-flex e-con e-child\" data-id=\"4bea589a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491645c3 elementor-widget elementor-widget-heading\" data-id=\"491645c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maak van jouw marketingstudenten \u00e9chte  <span style=\"color: #E6282E\">makers.<\/span>\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a224be4 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1a224be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Geen droge theorie of vuistdikke rapporten, maar hapklare recepten die de brug slaan tussen het klaslokaal en de praktijk.<\/strong><\/p><p><strong>Herkenbaar?<\/strong><\/p><p>Je staat voor de klas en legt de theorie achter SEO, funnels en klantreizen uit. De theorie klopt, de boeken zijn gelezen, maar zodra studenten het in de praktijk moeten brengen voor een project of stage, lopen ze vast.<\/p><p>Ze verdwalen in de modellen. Ze schrijven strategische rapporten van 50 pagina&#8217;s die in een lade verdwijnen, in plaats van dat ze daadwerkelijk <em>iets gaan maken<\/em>.<\/p><p><strong>Dat is precies waarom ik <em>Marketingrecepten<\/em> heb geschreven.<\/strong><\/p><p>Na 20 jaar in het vak \u2013 van grote merken tot gedreven MKB&#8217;ers \u2013 weet ik: de praktijk vraagt niet om studenten die theorie kunnen opdreunen. De praktijk vraagt om creatieve strategen die theorie kunnen omzetten in actie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11de71dd e-con-full e-flex e-con e-child\" data-id=\"11de71dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472ca21a elementor-button-info elementor-widget elementor-widget-button\" data-id=\"472ca21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/g365.vrijeboeken.com\/book\/9789083654577-101-marketingrecepten.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Koop het boek via de uitgever<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1673f8b elementor-button-info elementor-widget elementor-widget-button\" data-id=\"1673f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketingrecepten.nl\/fr\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vraag offerte aan voor meerdere aantallen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680b70ff elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"680b70ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"797\" height=\"1024\" src=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-797x1024.png\" class=\"attachment-large size-large wp-image-1867\" alt=\"Boek 101 marketingrecepten\" srcset=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-797x1024.png 797w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-234x300.png 234w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-768x987.png 768w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464-9x12.png 9w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2025\/08\/101-marketingrecepten-vooraanzicht-1x-scaled-e1774390512464.png 970w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395de6e e-con-full e-flex e-con e-parent\" data-id=\"395de6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-759f575 e-flex e-con-boxed e-con e-child\" data-id=\"759f575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-833462f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"833462f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De perfecte aanvulling op jouw curriculum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d251cfb elementor-widget elementor-widget-text-editor\" data-id=\"d251cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>101 Marketingrecepten<\/em> <\/strong>vervangt de basisboeken niet, het brengt ze tot leven. Het is het ultieme praktijkboek voor mbo-, hbo- en universitaire studenten die resultaat willen zien.<\/p><p>Waarom studenten (en docenten) weglopen met deze aanpak:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b7b78f e-grid e-con-full e-con e-child\" data-id=\"7b7b78f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-516c8d7 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"516c8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t1. Van theorie naar doen. \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGeen abstracte vergezichten, maar concrete stappenplannen. Ik vertaal complexe theorie\u00ebn naar 'recepten'. Welke ingredi\u00ebnten heb je nodig? Welke stappen moet je volgen? Resultaat: studenten stoppen met twijfelen en beginnen met cre\u00ebren.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163f908 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"163f908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laugh-wink\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm20.1 198.1c4-25.2 34.2-42.1 59.9-42.1s55.9 16.9 59.9 42.1c1.7 11.1-11.4 18.3-19.8 10.8l-9.5-8.5c-14.8-13.2-46.2-13.2-61 0L288 217c-8.4 7.4-21.6.3-19.9-10.9zM168 160c17.7 0 32 14.3 32 32s-14.3 32-32 32-32-14.3-32-32 14.3-32 32-32zm230.9 146C390 377 329.4 432 256 432h-16c-73.4 0-134-55-142.9-126-1.2-9.5 6.3-18 15.9-18h270c9.6 0 17.1 8.4 15.9 18z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t2. De taal van nu.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tJongeren zijn visueel ingesteld en hebben een korte aandachtsspanne. Dit boek is no-nonsense, vlot geschreven en direct to the point. Geen academisch jargon, maar de taal die op de marketingvloer gesproken wordt.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f0413 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"25f0413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t3. Direct bruikbaar voor projecten en stages.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDe formats en recepten uit het boek kunnen studenten \u00e9\u00e9n-op-\u00e9\u00e9n gebruiken tijdens hun stage of afstudeeropdracht. Ze leveren werk af waar een stagebedrijf vandaag nog mee aan de slag kan.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5d746f e-flex e-con-boxed e-con e-parent\" data-id=\"a5d746f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4f74a3 e-con-full e-flex e-con e-child\" data-id=\"e4f74a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9074036 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9074036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Samenwerken?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e7306 elementor-widget elementor-widget-text-editor\" data-id=\"59e7306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Haal de &#8216;Chef Marketing&#8217; het onderwijs in.<\/p><p>Of je nu op zoek bent naar nieuw lesmateriaal of een flinke dosis inspiratie van buitenaf, er zijn verschillende manieren waarop we de theorie tot leven kunnen wekken:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba8be2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fba8be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/marketingrecepten.nl\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4f50b e-con-full e-flex e-con e-child\" data-id=\"3f4f50b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f52b01 e-con-full e-flex e-con e-child\" data-id=\"2f52b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9803e elementor-widget elementor-widget-heading\" data-id=\"ba9803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Het boek als lesmateriaal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be9b0 elementor-widget elementor-widget-text-editor\" data-id=\"20be9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wil je <strong>101 Marketingrecepten<\/strong> opnemen in de verplichte of aanbevolen literatuurlijst? Of wil je het boek inzetten voor een specifieke minor of projectgroep? Bij afname van meerdere exemplaren hanteer ik speciale onderwijstarieven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa9c9e e-con-full e-flex e-con e-child\" data-id=\"6fa9c9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fa391 elementor-widget elementor-widget-heading\" data-id=\"e3fa391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Gastcolleges &amp; Masterclasses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e7442 elementor-widget elementor-widget-text-editor\" data-id=\"79e7442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Haal de praktijk letterlijk het klaslokaal in. In mijn gastcolleges neem ik studenten mee in de \u00e9chte wereld van marketing. Geen gebakken lucht, maar eerlijke verhalen, actuele cases en interactieve sessies waarbij we direct aan de slag gaan met een marketingrecept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1043ff0 e-con-full e-flex e-con e-child\" data-id=\"1043ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94c6795 elementor-widget elementor-widget-heading\" data-id=\"94c6795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sparren over het curriculum?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a3079 elementor-widget elementor-widget-text-editor\" data-id=\"f8a3079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ben je bezig met het vernieuwen van de marketingopleiding en zoek je een kritische blik uit het werkveld? Als creatief strateeg denk ik graag mee over hoe we de opleiding nog beter kunnen laten aansluiten op de vraag vanuit de markt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2625b58 e-con-full e-flex e-con e-child\" data-id=\"2625b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88781c6 elementor-widget elementor-widget-heading\" data-id=\"88781c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Train-de-trainer sessies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd15690 elementor-widget elementor-widget-text-editor\" data-id=\"cd15690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enthousiast over de 101 Marketingrecepten, maar zoek je handvatten om dit goed over te brengen? Ik train docententeams in het gebruik van deze praktische methode. We behandelen hoe je de theorie naadloos koppelt aan de recepten, zodat je studenten optimaal begeleidt van abstract denken naar concreet doen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db908c e-flex e-con-boxed e-con e-parent\" data-id=\"6db908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47dc289 e-con-full e-flex e-con e-child\" data-id=\"47dc289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96bebdb e-con-full e-flex e-con e-child\" data-id=\"96bebdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d9e784d e-con-full e-flex e-con e-child\" data-id=\"d9e784d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99c2c elementor-widget elementor-widget-spacer\" data-id=\"ab99c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e036c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"36e036c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-scaled.jpg\" class=\"attachment-full size-full wp-image-1450\" alt=\"Gaby Tenda\" srcset=\"https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-scaled.jpg 2560w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-300x169.jpg 300w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-1024x576.jpg 1024w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-768x432.jpg 768w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-1536x864.jpg 1536w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-2048x1152.jpg 2048w, https:\/\/marketingrecepten.nl\/wp-content\/uploads\/2026\/03\/20241008-DSC04635-bewerkt-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacf6f4 e-con-full e-flex e-con e-child\" data-id=\"cacf6f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c427b elementor-widget elementor-widget-heading\" data-id=\"44c427b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over Gaby Tenda<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f1e216 e-con-full e-flex e-con e-child\" data-id=\"0f1e216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b58fc22 e-con-full e-flex e-con e-child\" data-id=\"b58fc22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2efc420 e-con-full e-flex e-con e-child\" data-id=\"2efc420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c8b2f elementor-widget elementor-widget-heading\" data-id=\"06c8b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Klaar om je marketing serieus (maar leuk!) aan te pakken?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba6a08 elementor-widget elementor-widget-text-editor\" data-id=\"9ba6a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ik ben geen goeroe die vanaf de zijlijn roept. Met 20 jaar ervaring in marketing en sales \u2013 bij grote merken \u00e9n MKB \u2013 weet ik wat werkt in de praktijk. Ik ben jouw creatieve strateeg die marketing weer leuk en begrijpelijk maakt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6178a7c elementor-widget elementor-widget-button\" data-id=\"6178a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/meetings-eu1.hubspot.com\/meetings\/g365-marketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan een kennismaking<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Maak van jouw marketingstudenten \u00e9chte makers. Geen droge theorie of vuistdikke rapporten, maar hapklare recepten die de brug slaan tussen het klaslokaal en de praktijk. Herkenbaar? Je staat voor de klas en legt de theorie achter SEO, funnels en klantreizen uit. De theorie klopt, de boeken zijn gelezen, maar zodra studenten het in de praktijk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1497,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1884","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":37,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"predecessor-version":[{"id":1960,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/pages\/1884\/revisions\/1960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/media\/1497"}],"wp:attachment":[{"href":"https:\/\/marketingrecepten.nl\/fr\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}