Make your marketing students true makers.

No dry theory or hefty reports, but bite-sized recipes that bridge the gap between the classroom and practice.

Recognisable?

You're standing in front of the class, explaining the theory behind SEO, funnels, and customer journeys. The theory is correct, the books have been read, but as soon as students have to put it into practice for a project or internship, they get stuck.

They get lost in the models. They write 50-page strategic reports that disappear into a drawer, instead of actually to make something.

That's exactly why I Marketing recipes wrote.

After 20 years in the field – working with big brands and driven SMEs alike – I know this: the real world doesn't need students who can recite theory. The real world needs creative strategists who can turn theory into action.

The perfect addition to your curriculum

101 Marketing Recipes It doesn't replace the basic books, it brings them to life. It is the ultimate practical book for MBO, HBO and university students who want to see results.

Why students (and teachers) are enamoured with this approach:

From theory to practice.

No abstract visions, but concrete step-by-step plans. I translate complex theories into 'recipes'. What ingredients do you need? What steps should you follow? Result: students stop doubting and start creating.

2. The language of today.

Young people are visually oriented and have short attention spans. This book is no-nonsense, fast-paced, and to the point. No academic jargon, but the language spoken on the marketing floor.

3. Directly applicable to projects and internships.

The formats and recipes from the book can be used by students one-to-one during their internship or graduation assignment. They deliver work that an internship company can get started with today.

Cooperate?

Bring the ‘Chief Marketing Officer’ into education.

Whether you're looking for new teaching materials or a hefty dose of outside inspiration, there are various ways we can bring theory to life:

The book as teaching material

Would you like 101 Marketing Recipes include it in the compulsory or recommended reading list? Or do you want to use the book for a specific minor or project group? Special education rates apply for bulk purchases.

Guest Lectures & Masterclasses

Bring practice literally into the classroom. In my guest lectures, I take students into the real world of marketing. No hot air, but honest stories, current cases, and interactive sessions where we immediately get to work with a marketing recipe.

Sparring over the curriculum?

Are you in the process of renovating the marketing degree and looking for a critical perspective from the professional field? As a creative strategist, I'd be happy to help think about how we can make the degree even better aligned with market demand.

Train-the-trainer sessions

Enthusiastic about the 101 Marketing Recipes, but looking for guidance on how to teach them effectively? I train teaching teams in the use of this practical method. We'll cover how to seamlessly link theory to the recipes, so you can optimally guide your students from abstract thinking to concrete action.

About Gaby Tenda

Ready to get serious (but fun!) about your marketing?

I am not a guru shouting from the sidelines. With 20 years of experience in marketing and sales - with major brands as well as SMEs - I know what works in practice. I am your creative strategist who makes marketing fun and understandable again.