Hi, I'm Gaby
I don't believe in complicated marketing theories gathering dust in a drawer. I believe in doing. In recipes that work.
Whether you are running a business, managing a marketing team or teaching students the trade: you are bombarded with terms. SEO, funnels, algorithms, AI... It's easy to get lost in the theory, when really you just want to see results.
My mission is simple: I remove the noise. I translate complex marketing strategies into bite-sized chunks - or as I call them: recipes. So that you (or your students, or your team) stop doubting and start creating.
I am not a guru shouting how things should be done from the sidelines. With 20 years of experience in sales and marketing, I have seen it all. I have worked with big brands and driven SMEs.
I know how frustrating it is when theory and practice don't match. And I know exactly which knobs to turn to change that.
My approach is always no-nonsense. Geen dikke rapporten van 50 pagina’s, maar een concreet actieplan. Of je nu mijn boek leest, het inzet in je lessen, of mij inhuurt als spreker: je krijgt altijd iets waar je today can still work with.
Are you ready to get serious (but fun!) about your marketing?
Marketing is more than numbers; it is emotion. And that's where my other passions come in.
Besides being a strategist, I am a creator at heart. Whether I am producing music, working on photography or writing catchy text: I always look for the right chord.
I use this creative background in my marketing advice. Because a good strategy is worthless if the execution is boring. I don't just teach you what you have to tell, but also how you package that in such a way that your customer cannot ignore you.
My strength lies in seeing the big picture. I connect the dots that others miss. I don't deliver you a thick, boring report, but a sharp, creative vision with which your brand breaks right through the noise.
Because of my background in music production, I know: the tone makes the music. The same goes for your brand. Numbers are important, but it is the tone of voice and the rhythm of your content that determine whether your customer continues to listen or clicks away.
No smooth talk, expensive words or doing complicated things to make it seem interesting. I am direct, down-to-earth and sometimes a tad stubborn. I tell it like it is and give you advice that works in practice, not just on paper.
