The practical handbook full of ready-to-use templates to get new talent off to a flying start, without it impacting the billable hours of your senior staff.
Recognisable?
You've just hired fresh, young talent. They're bursting with energy, know the latest TikTok trends, and have devoured their theory books. But then their first real client case comes along. They stare at a blank screen, don't know where to start, and knock on your senior marketers' doors for every single step.
The result? Your senior staff are losing hours to mentoring, juniors feel unsure of themselves, and your project margins are evaporating.
Your agency does fantastic work, but Onboarding new talent simply takes up too much time.
Therefore Marketing recipes the perfect onboarding tool. It's not a theory book telling them how marketing works (they already know that), but a practical cookbook telling them What they should do now.
The ultimate cheat sheet for new talent
Don't just give your new employees a laptop and a login code, give them a toolbox. Marketing recipes helps juniors to directly convert theory into desk-ready output.
Why team leads and agency owners are embracing this book:
Bring in the ‘Chef Marketing’.
Whether you want to streamline your agency's onboarding or give your young talent a significant creative boost, there are several ways we can strengthen your team:
Make 101 Marketing Recipes a standard part of your welcome package. Ensure every junior, copywriter or content creator has the correct formats immediately at hand to start independently. For bulk purchases for the whole team or as a standard onboarding tool, I offer special volume rates.
Do you have a pool of young talent that could benefit from practical impact? I'll visit for an energetic, no-nonsense in-house training. We won't talk theory; instead, we'll tackle your real client cases and solve them directly using the methods from the book.
Don't your seniors have time for intensive 1-on-1 coaching? Outsource it. I act as an external mentor and sparring partner for your junior marketers. I teach them how to think strategically, apply formats, and present their work with more confidence.
Besides training the juniors, I’m happy to act as an independent sparring partner for you as a team lead or agency owner. Sometimes you just need a sharp outsider's perspective. To brainstorm the efficiency of your team, your own agency positioning, or the strategy for an important pitch.
I am not a guru shouting from the sidelines. With 20 years of experience in marketing and sales - with major brands as well as SMEs - I know what works in practice. I am your creative strategist who makes marketing fun and understandable again.
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